朱女士
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- 职位介绍
- 商业产品
- 数据产品
- 旅游产品
- 旅游行业
- 用户研究
- 产品优化
- 产品规划
- 产品设计
- 数据分析
- 数据挖掘
- 主要职责 产品规划能力 负责与协助产品团队定制北京环球度假区数字产品（包含游客面向及内部面向）的发展方向与计划 通过产品调研，确定产品功能、流程、用户体验以及后台解决方案，绘制产品原型图，交互，编写相关需求文档 以产品为核心驱动，高效推动和协调UI、技术、测试、运营等部门的紧密合作，以确保产品准时、高质量上线 充分理解用户需求及使用行为，始终保持业务产品与用户之间的相关性和吸引力 产品运营能力 监测与分析产品相关数据，及时跟进产品进度 灵活运用产品开发方法，平衡产品方案与预算，与内外部合作推动端到端产品保质保量按时交付 与业务及数据团队紧密合作，修改及完善产品业务逻辑，提升用户体验，优化操作流程 主导协同各团队，有效对接技术开发、测试、运营及用户，理解用户体验设计，实现产品开发管控、上线发布、运营方案实施、用户反馈跟进解决的完整闭环，对产品效果负责 三方管理能力 负责联动组内外部生态，与园区运营、零售、食品、娱乐、酒店、人力等职能部门及时沟通并收集反馈，准确把握游客需求并抽象转化为通用产品方案，推进产品商业转化，促进核心指标的增长 与相关团队密切合作，关注产品落地、测试、培训及优化，主动挖掘产品新方向，不断提升产品体验、行业竞争力 MAJOR RESPONSIBILITIES: Product Planning Assist the product leadership about digital experience vision, strategy and roadmap of Universal Beijing Resort including both guests and team member facing products. Partner with key stakeholders to develop digital product roadmaps and make product decisions via product research and consumer surveys. Be responsible for the product feature planning and requirement documentation. Drive the practice of solution identification for products and services with cross-functional partners to support the integration of projects across the portfolio. Identify frictions and ensure guests and team member experiences are seamless and integrated. Continually challenge status by understanding the consumer preference; amend and communicate the vision in order to deliver the next paradigm in customer experience, hence, always keeping the business’s product relevant and engaging to the consumers. Product Delivery & Iteration Develop and have oversight of an integrated long-range master delivery and releases plan for responsible digital products. Drive the end-to-end product delivery with internal and external partners with agile product development approaches to meet the schedule, budget and quality requirements. Partner with the E-Commerce operation and digital analytics teams to iterate product features, continuously enhance digital guest experiences and achieve E-Commerce business results. Partner with IT about solution evaluations and product delivery of the digital guest journey. Act as the connection point of consumer/business partners and IT during the practice of production vision, release planning, product requirement/user stories composing, UX designs, product launch and iterations. Stakeholder Management Partner with business stakeholders like operations, retail, food service, entertainment, hotel operation and human resource to define and implement seamless and integrated guest/team member experiences. Influence the business stakeholders to have end to end vision of the guest journey to avoid frictions and hurdles. Support product implementation, testing, training and enhancements via close partnership with business stakeholders to ensure the success of digital products in daily operations. QUALIFICATIONS: Demonstrated understanding of the Chinese digital industries, trends and eco-systems. Strong strategic thinking and problem-solving skills, with an ability to understand broad concepts, identify connection points and gaps, and establish product strategies that align with the broader vision and support Guest and business strategies. Demonstrated analytical and technical skill set, with ability to synthesize and analyze product-related data across an array of sources (e.g. Marketing, Consumer Insights, Industrial Engineering, etc.), to evaluate product effectiveness. Strong communication, illustration, design and presentation skills, with an ability to influence senior leadership by developing and clearly framing up options. 5-10 years experiences in product management or E-Commerce or digital marketing. Travel industries experiences preferred. Experience with mini-program product development. Knowledge in payment product delivery. Alibaba eco-system experience is preferred. Experience with large scale digital transformation initiatives. Experience integrating marketing and experience technologies. Experience in project team leadership and large scale program planning and implementation. Digital product management experiences, skills and methodologies like product research, planning, POC and prototype, epic and user story composing, agile product development approach, budget management and product testing. Strong background in stakeholder and partner management along with cross-functional collaboration. Excellent analytical, written and oral communication skills, and be able to explain complex concepts both concisely and simply. EDUCATION: Bachelor and above任职资格 对国内数字产品行业情况、趋势及商业体系有足够了解 具有较强的战略思维和解决问题的能力，良好的产品调研能力，能够熟练开展行业调研，对用户需求有比较准确的把握，具备高效推动项目策划与实施的能力 具备较强的逻辑思维及分析能力，可整合各项数据来源（如市场营销、用户调研、行业数据等）并产出解决方案 出色的表达、沟通、问题分析、随机应变等综合能力 5-10年数字电商数据产品经验 有旅游行业产品经验优先 小程序开发管理产品经验，对支付产品有一定了解。有抖音、阿里生态产品经验优先。 大规模商业转化产品经验 熟悉各种整合营销玩法，有一定技术开发能力 具备项目管理能力，有大型项目策划和实施落地经验 有成功数字产品项目管理经验，参与并主导产品调研、策划、概念验证、用户体验、抽象转化、预算平衡及产品测试等完整产品链路及流程 良好的团队沟通能力和自驱态度，在复杂、多业务线、多部门的团队合作中能顺利推进项目发展 优秀的分析、书面和口头沟通能力，能够简明扼要地解释复杂的概念 教育水平 本科及以上
- 其他信息
- 行业要求：全部行业
公司简介
北京环球度假区是一个广受期待的主题公园旅游目的地，以全新精选景区为主打，网罗全世界环球主题公园人气超高的娱乐设施和景点，融入大量中国元素和精心打造的独特体验。除世界著名的环球影城主题公园外，北京环球度假区项目一期包括集零售、餐饮、娱乐为一体的综合商业体——北京环球城市大道和环球主题度假酒店、首旅集团诺金品牌的度假酒店。
北京环球度假区由北京国际度假区-kaiyunI体育官网网页登录入口-ios/安卓/手机版app下载所有。北京国际度假区-kaiyunI体育官网网页登录入口-ios/安卓/手机版app下载是一家由北京首寰文化旅游投资-kaiyunI体育官网网页登录入口-ios/安卓/手机版app下载和康卡斯特NBC环球下属业务板块——环球主题公园及度假区共同所有的合资公司。
北京首寰文化旅游投资-kaiyunI体育官网网页登录入口-ios/安卓/手机版app下载经北京市政府批准设立，主要支持北京环球度假区的投资、开发、运营及管理。其由五家北京市国有企业共同所有，包括中国知名的旅游企业之一——北京首旅集团。
环球主题公园及度假区是康卡斯特NBC环球的下属业务板块，为世界各地的游客提供沉浸式、主体化的娱乐体验。环球主题公园以沉浸式体验著称，基于电影和电视打造出惊险刺激、技术领先的景点。各年龄段的游客都可以与喜爱的人物形象一同冒险，在娱乐中畅享知名品牌。环球主题公园及度假区目前拥有并运营好莱坞环球影城、奥兰多环球度假区和日本环球影城，并通过许可协议授权经营新加坡环球影城。
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