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亚太区招聘专员 · 思爱普

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职位介绍: The Global SEO team is looking for a smart, self-motivated, data-driven Regional Lead of SEO/Growth Marketing to manage organic search for the region. The Regional SEO Lead will work with the regional marketing teams to develop and execute strategies to drive traffic and revenue for our cloud and all portfolio products。 As an SEO leader, you will be accountable for deeply understanding business priorities, setting SEO strategies across a complex portfolio, executing those strategies with demonstrated business impact, and educating stakeholders about SEO. You have at hands-on SEO experience (technical and content), including solving tough multi-domain, enterprise-level SEO problems with global footprints, developing sound strategies to support traffic from the top to the bottom of the funnel in a commerce ecosystem, and educating and influencing a broad set of stakeholders in an enterprise environment. In this position, you’ll work closely with CMSO, and marketing web teams/CDX, product marketing, IT, paid/SEM teams, our content studio writers, and agency partners to evolve and sustain a holistic, scalable, impactful SEO program. Our team: We are a fast-paced group with global stakeholders. We put a focus on getting things done, simplifying anything and everything, and having fun while doing it. We all believe that content matters—it helps our customers find us and inspires them to take action on the happy path once they do find us. You will be in the middle of it all helping to make decisions that impact our resources, timelines, and global web experiences. Responsibilities Responsible for organic search performance of localized content within your region, from keyword monitoring to optimizations Ensure that all local markets in your region have a clear SEO strategy and roadmap, according to their tier plan and cultural needs Identify content (optimization) needs based on local search behaviour, local trends and needs within the Field Marketing organization Coordinating with global SEO solution leads to successfully translate the global strategy to priority markets within the solution area, and feed regional and local SEO requirements back to global leads Runs competitive analyses within the local search engine locations to stay on top of threats and opportunities Close collaboration with regional web (DX) leads to implement on-page SEO suggestions and act on organic web performance Suggests local content needs based on local topic and keyword research with the goal to publish high-quality content to achieve organic growth and foster journeys on******** Stay current on global SEO and search landscape and emerging trends and identify tools and reports to automate processes or deliver more sophisticated analysis. Analyze complex data sets to identify opportunities, forecast results, and implement strategies in a cross-functional team, as well as prepare and present executive-ready reports with insights about SEO performance. Collaborate with business groups to solve Growth Marketing problems, provide optimization recommendations, and forecast impact to initiate traffic across our web properties. Find actionable insights that help partner teams improve efficiency of paid online marketing spend and site operations. Stay current on the global SEO and search landscape, including emerging trends, and identify opportunities to continue to evolve a growth-marketing SEO team. Who you are Obsessed with SEO. You know the landscape of industry tools to audit, research, and analyze search data, and how to derive meaningful insights from what you uncover. Equally comfortable with both technical and content optimization; in this role, you’ll do both, but with a focus on content and growth marketing. A problem solver. You can build SEO strategies that address the complexities of having multiple sites and domains that serve similar audiences. A believer in data democratization and you understand that openly sharing SEO data only helps make the SEO program stronger. Fact-based, data-driven. You persuade with facts, not fluff. And you always challenge your own assumptions Criteria Bachelor’s degree in Marketing or relevant field Min. 3 years of experience in the field of (international) SEO Proven demonstrable experience of executing SEO in local markets Strong affinity with the region and a good understanding of cultural needs and preferences Advanced knowledge of SEO and web performance tools such as Google Search Console, Conductor, SEMRush, Adobe Analytics Positive attitude with excellent written & verbal communication skills An entrepreneurial mind-set and work-ethic Data driven and test mentality You preferably speak at least 1 language within the region #GCcorpFunction

其他信息: 语言要求：英语; 行业要求：全部行业

公司简介

SAP公司成立于1972年，总部位于德国沃尔多夫市，是全球最大的企业管理和协同化商务解决方案供应商。目前，在全球有 120多个国家的超过172,000家用户正在运行SAP软件。财富500强80% 以上的企业都正在从SAP的管理方案中获益。SAP在全球75多个国家拥有分支机构，并在多家证券交易所上市，包括法兰克福和纽约证交所。 1995年在北京正式成立SAP中国公司，已在大中国区10多个城市设有办事机构。作为企业应用软件解决方案的绝对领导者，SAP的市场份额和年度业绩近年来高速增长。SAP在中国有11000多家客户，拥有包括IBM、埃森哲、凯捷、HP、毕博、德勤、石化盈科、中电普华、东软、神州数码等多家合作伙伴。我们的使命是助力客户实现卓越运营。我们的愿景是帮助人们提高生活品质，让世界变得更美好。

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