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Product Marketing Manager 18-25k·14薪
广州-天河区 5-10年 硕士
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交通补助 通讯津贴 弹性工作 午餐补助
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职位介绍
To develop and execute innovative marketing strategies of our product portfolio including lenses, frames and other products related to human vision. [Responsibilities]: l Develop and implement comprehensive product marketing strategies, to achieve revenue and market share targets. l Develop and execute integrated marketing campaigns, including digital, social, and traditional media, to drive brand awareness and customer engagement. l Create compelling and engaging content, such as product descriptions, blog posts, social media posts, and email marketing campaigns, to drive brand awareness and customer engagement. l Collaborate with cross-functional teams, including Sales, R&D, Training, and Supply Chain, to ensure successful product launches and ongoing market support. [Qualifications]: l Master's degree. Band 8 in IELTS. l At least 5 years of experience in product marketing, preferably in the FMCG industry. l Proven track record of developing and executing successful marketing strategies and campaigns. l Excellent communication and presentation skills, with the ability to influence and collaborate with stakeholders at all levels. l Self-motivated, results-oriented, able to work independently or as part of a team, and able to manage and collaborate with vendors.
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行业要求:全部行业

公司简介

关于蔡司 蔡司是光学与光电行业科技集团。 对于客户来说,蔡司开发、生产和销售用于工业测量和质量保证的高度创新的解决方案,为生命科学和材料研究提供显微镜解决方案,以及用于眼科和显微外科诊断和治疗的医疗技术解决方案。 凭借与数字化、医疗保健和智能生产等未来增长领域相一致的产品组合,蔡司正塑造技术领域的未来,并通过解决方案不断推动光学和相关领域的发展。公司在研发方面的重大可持续投资为蔡司的技术和市场领导地位的成功和持续扩展奠定了基础。 蔡司拥有31,000多名员工,业务遍及全球近50个国家,拥有约60家销售和服务公司、30个生产工厂和25个开发基地。蔡司公司于 1846 年在德国耶拿市成立,目前总部位于德国奥伯科亨市。 蔡司视力保健/蔡司光学 蔡司视力保健事业部镜片和眼科仪器制造商之一。该领域是消费者市场业务领域的一部分,专注于面向整个眼镜价值链的开发和生产,并以蔡司品牌在全球进行分销。
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